Backend Setup

How is the Journey/Persona created in the back-end content? 

The content of each Journey/Persona is set in the Tree View/Site Content.

There are currently 4 Journey/ Persona Types available each with its own content and links. 

Back-end View

In the back-end (tree view) of the site, the round icon next to the 'Journey' sections denotes that these are Invisible Folders, specifically for use with Journeys. 

This means the folder Journey One is Invisible, but its child pages will display. These are the child pages listed under the Journey One Parent folder.