Search Engine Optimisation

What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is a set of actions you can follow to help improve the visibility of your website in organic search results.  Organic search results are pages that have ranked high due to effective SEO, and not through paid advertisements. 

To help increase your site visibility, think about your users and what words or queries they will enter when searching for your site.  Search Engines work by scouring through content via crawling and indexing, to determine which search results will help with the users query and ranking them in order by how much it matches.

Why is SEO important?

A vast amount of online traffic is driven by search engines. Organic searches cover real digital content as it appears more credible over paid advertisement links. When SEO is set up correctly it will continue to benefit your site over time. 


Things to avoid: 

  • Duplicating Content throughout your site 
  • Do not use Shortcut URLs - also known as Cloaking 
  • Choosing the wrong keywords - Keywords should be relevant to the content on your page
  • Don't overuse Keywords - Using Keywords in your content is fine, but don't overuse them on a page otherwise you can be penalised in your search results for duplication