Best Practice

Writing for the Web: Writing for the web is all about writing functionally. When you write for the web, you write with an objective, for people with a short attention span. The objectives include hitting SEO keyword targets, introducing a function or area of the page, trying to convert a user to click through to a Department, campaign, news article or similar.

Graphics and Images: Creating the appropriate Image sizes for web pages is important. The size and resolution of an image has a huge effect on its display within your site & its download time. Using images as links is perfectly acceptable, but they do need some special attention such as relevant alt text.