Microsoft Clarity
Microsoft Clarity
Clarity is a user behaviour analytics tool that helps you understand how users interact with your website. Supported features include:
- Session Recordings
- Heatmaps (or heat maps)
- ML Insights
Clarity retains data differently. Recordings data is retained for 30 days. Any labelled or favourited sessions are retained for 13 months. Heatmaps data is retained for 13 months. You can opt out of cookies. View Microsofts privacy policy for more information.
| Cookie | Purpose | Value Passed | Expiration |
|---|---|---|---|
| _clck | Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID. | String | 13 months |
| _clsk | Connects multiple page views by a user into a single Clarity session recording. | String | 30 days |
| CLID | Identifies the first-time Clarity saw this user on any site using Clarity. | String | 13 months |
| ANONCHK | Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID and so this is always set to 0. | Flag | 13 months |
| MR | Indicates whether to refresh MUID. | Flag | 13 months |
| MUID | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. | GUID | 13 months |
| SM | Used in synchronizing the MUID across Microsoft domains. | Character Flags | 13 months |