Use Hyperlinks Effectively

Write short, to-the-point pages and link to other pages on or off your site to allow visitors to find more information

The average time new visitors spend on any one page is around 30 seconds. Take advantage of that short attention span by providing lots of links to explore. Web experts discourage the use of the phrase "click here" for links. Instead use an accurate description of the linked content worked into a sentence. 

This is a usability issue because if a vision-impaired person is using a web reader, "Annual Report" will tell them about the content, while "click here" gives them no real information about where the link will take them. Check out our Accessibility Guidance for further information.

For example, instead of
"To see our most recent annual report, click here"

Use the following
"For more information, see our most recent Annual Report."

Offline Pages - 'Page Under Construction', 'Content to follow', and 'We will update this page soon'.  

Website users find it frustrating when faced with the above when they have clicked on a link within a website. It is one of the main reasons users lose confidence in a website.

The simple rule is if your page isn’t ready or you don't have any content yet, don’t put it on your website. This is where the display setting is useful, you can set a page to not be displayed whilst you are filling in the content.