Homepage Design & Layout

Your Homepage is your 'Shop Front', the first thing visitors will see when they arrive on your site

It establishes your professional image and it should be well written and designed to show or provide links to all of the vital information.

Why are so many Homepages so cluttered?

Having so many tools at hand can make it a daunting process when choosing how to organise your site. So what is the best approach when it comes to organising your website? Too often we try to cram every bit of important information we can think of into that one page, hoping that our visitors will find what they are looking for so they don't miss it and move on.

Wrong:  Most users now have a lot of experience in searching for and finding information within a website. The CMS provides the following functions & links to enable users to effectively search for  information:

• HomePage - Header & Footer links
• The Full Site Search - with Filters
• Several Navigation Layers
• 3rd Level Navigation - On the page
• Individual Search Bars for specific Advanced Table Lists 

Less is More

It is essential to focus on your key message and critical information. Web users are impatient, they don’t want to be distracted by text or graphics that don’t aid them with their journey.

Too much information is distracting & confusing and may stop a visitor from finding what they are looking for.