Creating Descriptive Links
You must use meaningful and descriptive Link text to comply with accessibility guidelines. By providing context, descriptive links make navigation easier for all users, including those with disabilities. Links that make sense should be provided because screen readers often navigate by jumping from link to link. Generic phrases like "Click Here" or "More" offer no context about the link’s destination and can lead to confusion.
Additionally, you should avoid using phrases like "See the links on the right of this page," as these will be meaningless to those users utilising screen readers or mobile devices. A descriptive link should clearly convey what will happen or where the user will be directed when they click. Eg, instead of using "Click Here, "use "Download the Annual Report" or "Read Our Privacy Policy."
Best Practices for Creating Descriptive Links
- Make Link Text Self-Explanatory - Your link text should stand alone in conveying its purpose. If removed from the surrounding content, it should still make sense.
- Avoid Generic Phrases - Phrases like "Click Here," "More," or "Read More" provide no context and are not helpful to screen reader users.
- Provide Context - Links should describe where they lead without requiring users to reference other content on the page.
- Keep Links Concise but Informative - While it’s important to be descriptive, keep your link text concise. Aim for a balance between clarity & brevity.
- Consider the User’s Experience - Think how your link text will be read in isolation. Imagine a screen reader user hearing only the list of links on a page. Ensure each link is informative and stands on its own.