ALT TEXT plays a vital role in web accessibility by ensuring that visually impaired users can still access the information conveyed by images. Screen Readers and other accessibility tools use this descriptive text to provide a clear understanding of what an image represents. Additionally, alt text supports SEO by helping search engines index images based on relevant content.

 

What is Alt Text?

Alternative text (Alt Text) is an HTML Alt attribute that provides a text description of an image for users who are unable to see it. This is particularly valuable for:

  • Visually impaired users who rely on screen readers to browse your website.
  • Search engines that can’t “see” images but can index content based on the alt text attached.
  • Browsers that block images or users with slow connections.

 

Useful Links
Web Content Accessibility Guidelines
GOV.UK Conduct An Accessibility Check
GOV.UK Accessibility Guidance
Accessibility Regulations
Colour Blindness Checker
Colour Contrast Checker
 CMS Best Practice & Accessibility (PDF, 1.4Mb)
 CMS User Guide (PDF, 2.1Mb)